The Freedom Business; Life is Short

The latest:
 
–William Taylor, Founding Editor of Fast Company and keynoter at today’s ER Expo in San Diego, notes that Southwest Airlines has succeeded because it has branded itself as not a company in the airline industry but one that’s in the “freedom business,” enabling people to see the country.
 
Life is short, CFOs are saying. Too short to put up with all the stress. Turnover in CFO jobs is up not solely because of burnout but because they’re getting promoted to CEO.
 
 
–Great to meet Dart Lindsley last night at the ER Expo in San Diego and to share our very similar views on the recruiting industry. Great to talk to Jennifer Warne (a finalist for the annual ERE award for the best college recruiting program) and her great team at Towers Perrin; Warne’s writing an article about college recruiting for an upcoming issue of ERE’s print publication.
 
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