Listening to Candidates

A May 16 receipt, from Pier 1 Imports:



Visit or call 1-800-787-1455 within 72 hours

Complete a brief survey and receive

**** $10 OFF NEXT $50 PURCHASE ***


I recently did a little interview with Continental Airlines for the June issue of the Journal of Corporate Recruting Leadership. Continental says it’d like to improve the candidate experience, becoming a bit more like Starbucks (and its giving of coffee gift cards to candidates).

Perhaps, after some designated point in the hiring process (such as after the first interview), Continental could email each prospective employee, saying “we actually listen to you,” directing them to a URL for feedback, and offering them $20 off of their next Continental flight.


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